What is the cost of your food? Ever thought about it?

Think about this; every day, either you or somebody in your family buys vegetable for your home; and every week, you are paying more than what you paid in the previous week. So much so, the price you had paid in 2010 for tomato or even capsicum is now technically 150% more in 2011! What!!!??? Yes, I repeat, 150% more is the price of tomatoes now than what it was in 2010!

This is a huge problem for many families who are forced to either move down to some vegetable that they had not chosen in their list earlier or, end up eating less nutrition!

This opens up question; is there an opportunity to offer a fixed-price-for-the-month or a longer period?

I am seriously wondering if there is a classic opportunity to create a pre-paid format of shopping where a family can be assured of a fixed price for a specific bundle of vegetable every week, provided they pay a certain fixed sum of money for a specified number of weeks, in advance (pre-paid). There are such examples like HariBhariTokri, which is an initiative in Bombay doing something similar. But the scope is much bigger.

Look at our daily lives; prepaid is your mobile phone, prepaid is the format for your cable tv, prepaid is the daily newspaper, pre-paid is even fuel (Petro Card from BPCL)... the list is getting longer every day.

We want fixed costs for most elements in our lifes or we want the costs to come down.The latter, will not happen, any way. Therefore, it is not a bad marketing idea or a business plan, if we have the comfort of knowing that my family will get say, five kilos of fresh vegetable every week for a specific fixed sum of money, every week, irrespective of the shooting prices in the market, that mess up the family budget regularly.

I wont tell you more now, but you should soon see something really big.

Cheers!