Tuesday, October 26, 2010

How Green is Your Green House?

Consider this; when India is in its season of festivals, which is from September to the welcoming of Christmas, India pays almost four times more for key vegetables and fruits, compared to March and April. I repeat, four times more!! This phenomenal jump in expenditure is in onions, tomatoes, potatoes to name just three daily necessary products. You would have figured out that this means these products grow in the early part of the year and gradually become scarce in the festive months and the dynamics of demand and supply pushes up the price. Now, this means there is a climatic condition that aids their growth early in the year and similarly, resists their growth, from September to the end of the year. This automatically drew me to examine the opportunity of creating artificial climate to grow crops in climate-controlled-green-houses, to fill the gap in the low supply months. Hundreds and thousands of farmers would be way up on the earning curve if there were large green houses to produce crops during the non-favourable climatic months. Japan, Korea, Canada, Israel, Saudi Arabia have beaten extreme cold or extreme heat to produce thousands of tons of their daily edibles in climate controlled green houses. But we dont. Why? Because we are a nation of largely illiterate farmers and the green house technology is hoarded by a few literates, who charge upwards of 2000% (yeah, thats right! two thousand percent) profit margin! How would a poor farmer do it?! In sum, if you have the greens in your pocket, you can make more greens with such ridiculously expensive green houses. What a shame!
P.S.: Bhoomi Crop as a company will install LOW COST, SMART AND EFFECTIVE green houses in the company owned farms and we will make it a point to teach interested farmers as well.

3 comments:

  1. Amazing Sir,
    You are really a "GAME CHANGER"

    I have't heard about these Green Houses, If it happens here in India, that to at Bhoomi Crop's home, This will take Farming to another or next level in India.

    with such a huge cut in profit margin, How will a farmed afford it.

    All the best Sir, I am excited to read more on this..
    :)

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  2. Mohit, I'm really happy to see that you find time to read what I post! Do me a favour, please. Spread the word about Bhoomi Crop and share it with your friends in the real and the virtual world. Let more people read and share it with even more new people. That, will be the real game changer! Thank you once again, for stopping by and your continuous encouragement, Mohit. Cheers!

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  3. Sir, it would not be a favour, i would love to do that, and be a part of it as well, eagerly waiting for the long awaited revolution of the world of agriculture, it feel grt to see bhoomi crop growing.

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Journey of Bhoomi Crop

Journey of Bhoomi Crop
Bhoomi Crop is the first limited liability organised farming and distribution company in Bengal. Four CXO level friends put this together. We have no formal training in the art and science of farming and everyday, I, Kaushik Mukherji, learn a new lesson at the farm. Illiterate farmers in the villages, the closeby IIT (Kharagpur) are my teachers and supporters. We are extremely bullish on this business opportunity, which is already making a social difference too.